In this episode:
0:12 – Google Adword re-marketing as discussed at Marketing Sherpa
0:33 – Revenue Increase through re-marketing
0:47 – Impact of re-marketing to your business
1:09 – Google algorithm update
1:54 – Question and answer (Best practice to increase mobile traffic to website)
2:19 – HVACBusinessGrowth.com podcast episode 2 is released
https://www.hvacbusinessgrowth.com/category/podcasts
Hi there! Nick Bielawski here with another HVAC Business Growth news update.
This week, the people at Marketing Sherpa discussed the concept of Google AdWord re-marketing. If you’re not sure what re-marketing is, it’s basically the art of placing a code on a customer’s web browser— they come to the website and then your ads or your banner ads actually follow them around the web.
The significance in the report for Marketing Chipper was for an e-commerce business name called Café Press. They’ve actually experienced a 3-7% increase in revenue just by using re-marketing alone.
The impact that this will have for your business is that, like this online retailer Café Press, 95% of people do not buy the first time they visit the Café Press website. I’m sure the figures are actually quite similar for your site. So, implementing re-marketing could have a significant impact on your revenue.
Last Friday, webmasters from all over the world reported a drop in Google traffic. It’s reported that this was the update to the famous Panda algorithm but Google has since denied this. If you’re not sure if you’ve actually suffered from this Panda algorithm, go back and check your analytics that’s beginning on Friday and check them over the weekend, for the weekend just gone to previous weekends—assuming that you did not have a sale on your business.
If you’ve seen a drop in traffic then you’re probably a victim of a Google algorithm update. If you’re not too sure, get in contact with us at hvacbusinessgrowth.com. Just visit the website and drop us a line. We actually have a service that does this analysis for you.
So we’ve had some follow-up questions online regarding the announcement last week about the increase in mobile traffic to the websites. People have asked, what’s the best practice?
The best practice is to actually have a web-responsive design to your website. So what this actually does is it optimizes the experience for people that are visiting your site according to what device they’re actually using.
Now this week, we actually released episode 2 of the HVAC Business Growth podcast. This week’s episode was about direct marketing for your website. The big lesson that came out of the podcast was really to implement things and test. If you can implement just 1 or maybe 2 things from the podcast, you should be able to see an increase in conversions on your website.
And if you’re feeling generous and if you like the podcast, just drop in to iTunes and put a nice friendly comment on iTunes for us.
I’m Nick Bielawski. This has been another HVACbusinessgrowth.com news update. I’ll see you next week.