Podcasts

Episode 19: Google Search Trends in 2019 that affected the HVAC industry

Transcript 1:35 – Overview of topics 1:52 – GMB Spam Clean up 4:45 – Service area business changes 6:50 – Continued rollout of Local Service Ads and Google Guaranteed 16:15 – Canonicalization 19:35 – Mobile first indexing 22:40 – Site diversity update Not ranking well on Google? Free no strings attached audit of your hvac […]

Episode 18: Using Holiday Promotions to Market Your HVAC Business

Transcript 0:54 – Identify holidays in your country 1:15  – Provide a reason for the sale 2:04 – Example of a good reason for marketing 3:04 – Promotional rules – “before, during, after” 3:18 – Promotional rule – Before -“Make an offer” 3:54 – Promotional rule – Before -“Create a deadline” 4:26 – Promotion rule […]

Episode 17: Consultative Selling for HVAC Business

Transcript 1:09 – Goal of Consultative Selling 1:35 – People’s needs before products 2:28 – Ask questions: understand what you customer needs 2:46 – Example of Buying Criteria 5:25 – Marketing communication process 6:15 – Be the solution in your market 7:14 – Tip of the week Hello everybody! Welcome to the hvacbusinessgrowth.com podcast. I’m […]

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